Core Values
Integrity: We believe in doing what we say we are going to do
Execution: We pride ourselves in our ability to perform in any market environment
Growth: We focus on growth as a company, in our ability to be stewards of living spaces, and our role in our community
Leadership
Daniel Frye - Principal
Daniel Frye is the principal owner of DLS Investments and acts as the lead for all investment sourcing, acquisition, development, and operations. He received a degree in Management Science from Southern Methodist University before starting his career with Citigroup in Dallas, TX. He returned to San Diego, CA in 2016 to form DLS Investments, LLC. Since inception he is responsible for the development and sale of approximately $60 million in residential projects.
Leighton Frye - Partner
Leighton ‘Rusty’ Frye has been a commercial real estate investor since 2000, investing and developing residential and light industrial assets. Prior to that, he was President and CEO of Interior Specialists, a new home design center headquartered in Carlsbad, CA which operated in the southwestern United States. Earlier in his career, Rusty spent 20 years in Information Systems in various management positions.